Project overview
Introduction
Z Energy is a leading fuel distributor in New Zealand, providing premium fuel options and convenience retail services at its nationwide stations. With a strong commitment to exceptional service and innovation, Z Energy strives to meet the evolving needs of its customers and remain the preferred choice for fuel and on-the-go purchases.
The Client: Z Energy
My Role: UX Designer
The Team: Callaghan (UX)
Timeline: 1 Month (17 Oct - 19 Nov 2024)
The Problem
In New Zealand, customers face significant challenges when using digital tools to find fuel station services. The current experience lacks seamless navigation and functionality, with key pain points including:
Inefficient service filtering, making it difficult for users to locate stations offering specific services.
Limited visibility of fuel prices, preventing users from easily comparing prices across different locations.
Poor mobile usability, leading to frustration when trying to access information on-the-go.
Inadequate trip-planning information, leaving users without essential details needed for fuel station stops during their journeys.
“How might we simplify the filtering process for services to make it intuitive and quick?”
”How might we create a seamless fuel price comparison tool that enables users to compare prices across multiple stations quickly?”
”How might we optimise the mobile experience to ensure easy navigation and quick access to information for users on the go?”
”How might we integrate fuel prices and service offerings into a unified tool that helps users plan stops easily and efficiently?”
The Solution
To address the issues, the solution will focus on a user-centered design approach that improves both the station locator and fuel price information pages. Key design improvements will include:
Enhanced Filtering & Search Functionality: Customers will be able to filter stations based on various criteria (e.g., fuel type, additional services), allowing for more precise search results.
Clear Fuel Price Display & Comparison: Fuel prices will be prominently displayed for each station, with an option for users to compare prices at nearby locations, empowering them to make informed decisions.
Responsive Mobile Design: The layout and functionality will be optimised for mobile users, ensuring a smooth, frustration-free experience on smartphones and tablets.
Integrated Trip-Planning Tools: Users will have access to trip-planning features, such as station proximity, directions, and estimated fuel costs for their journey, to make their travel more efficient.
The redesigned pages will provide a cohesive, intuitive experience for customers, ensuring that Z Energy remains a top choice for fuel and convenience services in New Zealand.
The Design Process
We utilised the Double Diamond design process to ensure a structured approach. During Discover and Define, we conducted research to uncover user pain points and identify opportunities. This foundation guided the Develop and Deliver phases, where we focused on design solutions and iterative prototyping to refine the user experience.
For collaboration and project management, we used a Jira board to track tasks and progress. Daily standups ensured clear communication, and FigJam facilitated brainstorming, user journey mapping, and affinity diagrams. This agile approach kept the team aligned and the project on track from ideation to implementation.
